Oct 10, 2012

Facebook changed its LIKE Behavior: What THIS MEANS FOR YOU

Facebook changed its “LIKE BEHAVIOR” for facebook PAGES, resulting in MAJOR DROP in posts view stats. 

For the users, “LIKING” a page DOES NOT mean you will receive its news anymore!

Read on to understand why, and how you can fix this problem for the pages you really want to follow.

NEW FACEBOOK “LIKE” BEHAVIOR:
Are you like me? You LIKE a facebook PAGE because you actually want to receive its news on YOUR NEWS FEED?  If so, because it’s always worked that way before, then you should know that Facebook actually CHANGED its LIKE behavior for facebook pages.  Since early October 2012, LIKING a PAGE is not enough to receive its posts in your news feed.

WHY THE CHANGE??
I’m sure you wonder: “WHY in the world did they do that?!”

The answer is simple: MONEY.   You see, facebook is now a public company, meaning, it has shareholders to please.  And shareholders are VERY DISPLEASED at the moment, seeing that their initial investment of $40/share at opening day on the stock market PLUNGED to an abysmal $20 in a matter of a few weeks!  So, facebook needs to monetize its service, and FAST!

WHAT THE CHANGE DOES EXACTLY:
One way facebook found to make more money is by CUTTING DOWN on the SERVICE IT USED TO OFFER, and start charging for it.  Case in point:
FACEBOOK PAGE OWNERS have seen their POSTS VIEW STATS DROP BY 50% TO 75% overnight!
And if FB Page Owners are not happy with that sudden reach drop Facebook imposed on them, then they now need to PAY insane amounts of money PER POST to raise the number of people their posts reach.   For example, Bianca Beauchamp’s Facebook Page would now need to pay facebook $100 PER POST to reach the same amount of people it used to reach in the first place!

 

WHAT YOU CAN DO:
Understanding that “Liking” a FB PAGE does not mean you will receive its posts in your News Feed anymore, you can do the following to help ensure you do:

A) THE OBVIOUS: LIKE THE PAGE
You need to at least have Liked the Page.  If you haven’t done it yet, LIKE Bianca Beauchamp’s Official Fan Page now.

B) PARTICIPATE:
If you want to receive the page’s posts to appear in your news feed, you will need to be “active” with its content at least once a week (LIKE its posts on a regular basis, and COMMENT at least once a week on a post).  That’s right.  Facebook now imposes it on the user’s activity with the brand to determine whether the user receives the news info they Liked in the first place.  That’s Facebook’s NEW WAY of doing things.

or

C) ADD THE PAGE TO YOUR INTERESTS LISTS:
Another way to view the Page’s News (or multiple Pages News) is to create a LIST OF INTERESTS.
That LIST appears on your HOME MENU (see screens below).
Although this does not mean you will get the Page’s Posts appear on your NEWS FEED, when you do CLICK on the List of Interests you created, ALL of ITS POSTS will be visible to you at that moment.

HOW TO CREATE A LIST OF INTERESTS:
A List of Interests is just like a NEWS FEED WALL.  It shows ONLY the posts from PAGES you chose to add to that list.

A) Visit the FB PAGE. Move your Mouse over the LIKE button, and click on ADD TO INTEREST LISTS.

B) If you have not created Lists before, you will need to Create a New List.

C) If you have LIKED many PAGES, you may select which pages’ Posts will appear in the LIST you are creating. You can add as many as you want, or only one.  In this example, only Bianca’s Page is added to the List.

D) Enter a LIST NAME. In this example, we chose to call this list “Bianca Beauchamp” because it only features this page.
Then, select who can see this list (by default it is public).  And click DONE.

E) BRAVO! You have now created a LIST OF INTERESTS.  It appears in your Interests Tab on the left menu on your Facebook HOME.  Whenever you CLICK on that LIST’s TITLE, it will now show ALL of the Page’s POSTS on its OWN NEWS FEED.

Lists of Interests are a great way to group posts from pages you like into organized News Feeds!

Just remember: you will need to manually click on those lists if you wish to actually view their content.  OR, participate to the pages you care for the most on a weekly basis, and chances are Facebook will actually post their news on your News Feed… maybe!

THANKS FOR SHARING THIS POST if you think someone could benefit from these instructions.

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